The idea of creating a utopian image originates from considering and understanding how an idyllic, healthy city could look like. Starting from that point, we have created a utopian scene showing the issues as well as the sensitivity of the current city.

The original image was inspired by Detroit, a city with a very particular expansion and development - based on automotive industry growing rapidly during the first half of the 20th century and, due to the stagnation of the sector, languishing during the second half of it - and in consequence, a city becoming a ghost town. However, the situation has been changing for a few years now and the city has started to create a reborn life.